A Blog About The Importance of Blogs

Author Lauren Jacobs - Published 12th June 2019

Why blogging is so important?

Why is blogging so important?  There are so many reasons as to why blogging is still important, however, it's important to ensure you are blogging in different ways; including text-based content, image content, video content, & audio content. Ensure you mix it up to keep your blogs interesting when being viewed on different devices, for example, mobile phones or tablets, laptops, even smartwatches are becoming so high tech that some of them can display photos and updates from the news and other articles.  

Blogging for SEO, you'll hear SEO experts talk about it all the time and the reason is updated content on your website from the blog helps drive traffic to your website; so by creating frequent blogs, this, in turn, makes your website look interesting and active to the web crawling software of Google (in the interest of neutrality other browsers are available, but frankly is anyone using them?!) simply meaning you will be more likely found high up the SERP - search engine results pages - of Google.

Blogs should include 'SEO' keywords, relevant to the topic in which you are talking about, but, What is SEO you ask?  

SEO stands for Search Engine Optimisation, it simply refers to ensuring your website is built and optimised in a way that attracts quality traffic - traffic being potential customers that are genuinely interested in the service or products in which you offer.

But SEO isn't just content, you need to ensure your website has the relevant Title Tags and Meta Descriptions, these should be informative and point to the relevant pages, content and media on the website.

So how about some other important points on why blogging is important?

A blog can help you build stronger relationships with your existing customers and new potential customers.  When they are presented with written words on specific topics regularly, it shows you are knowledgeable and have information of value, you therefore become more trustworthy as a business as do the services which you provide.

You are also more likely to become the go-to business for information and help regularly. 

Writing regular blogs, shows others that your business is active and always thinking about new offerings, working on new projects, ideas, and solutions to your prospective customer's problems.

Over time your blog will connect existing and potential customers to your brand, giving them an insight into who you are on a more personal level. Showing others your business standards, business character, vision, and personality and arguably the most important aspect, the services you offer. 

Interactive and shareable content within your blogs provides opportunities to get your brand to reach further, this type of organic recommendation from one of your blogs is the embodiment of free marketing at its best!

Interesting and informative blogs also become share-worthy social media posts.  It's just as important when writing content that you utilise soundbites and share these blog links on relevant platforms, whether it be Instagram, Facebook, Twitter, YouTube, LinkedIn and the ever increasing popularity of TikTok. By providing 'tasters' of your blog content you can create your own click throughs from your social networks for followers, and hopefully your existing followers will not only engage but also share this content on if they feel it is valuable enough!

Writing blogs allow you to become an industry leader, writing topical insight on what's changing in your industry. Ensure you keep up to date with changes, allowing you to share this information with others that may find it useful, whilst also showing giving insight as to your perspective on changes in the industry. 

Why not say thank you to your clients in which have helped make your business successful?  Pay it forward by writing a blog on a particular project in which you have completed work on recently, or perhaps saying a simple thank you to customers and suppliers who contribute to your business, giving them a shout out, also including links back to their services if relevant.

You could also share your content in email marketing campaigns, so rather than it just being an email in which you are sharing on a new product or service updates, it could be a more informative email, sharing free insight.  

If you need support with increasing your online exposure, whilst establishing yourself as an expert in your industry, taking advantage of blogging is an absolute must in your marketing strategy. 

If you are a small business, blogging is vital, however, it can be a time-consuming task to ensure you are blogging informatively and regularly. You may be thinking I don't have the time, resources, or expertise to keep on top of a regular blog, in which case this is where Goldilocks Creative can help…We specialise in taking care of this for you. We will take the time to understand your business, your values, your offerings and create relevant, appealing, and engaging content for your blog site for you.

Why blogging is so important? Why is blogging so important?  There are so many reasons as to why blogging is still important, however, it's important to ensure you are blogging in different ways; including text-based content, image content, video content, & audio content. Ensure you mix it up to keep your blogs interesting when being […]
About the Author
Managing Director and Goldilocks... Digital Marketing and online magic maker
About the Author
Managing Director and Goldilocks... Digital Marketing and online magic maker
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