You could just go with the flow, posting for your business with what you fancy, when you fancy it. But that’s probably not the best use or investment of your time.
An implemented social media strategy allows you and your team to work on the same wavelength, portraying content that is inline with your brand, personality, values and objectives. You’ll all know your brand guidelines, what to promote and what to avoid, when, where and to who. You want your target audience, current customers and prospective, to know it’s you posting without having to see your logo or company name. Your values, purpose and offerings should be recognisable and memorable, that’s the idea behind branding.